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Bihar Digital Data & Network
Digital Marketing Programme · www.bddn.in
CLASS 01 · INTRODUCTION

Digital Marketing seekhne se pehle, 4W + 1H samjho.

SEO, Social Media, Google Ads aur Content Marketing seekhne se pehle yeh clear hona chahiye ki Digital Marketing hai kya, kyu zaroori hai, kaun karta hai, kab-kahan use hota hai, aur kaise seekhenge. Neeche diye gaye tabs padhaate waqt kholte jaaiye.

Digital Marketing ka customer journey
Awareness
Interest
Consideration
Conversion
Loyalty

01 · WHATDigital Marketing kya hota hai?

Digital Marketing matlab kisi product ya service ko internet ke zariye promote karna — social media, search engine, email, website aur apps ke through.

Traditional Marketing

TV, newspaper, hoarding — ek-tarfa message, result measure karna mushkil.

Digital Marketing

Internet ke zariye targeted audience tak pahunchna — result turant track ho sakta hai.

Channels

SEO, Social Media, Email, Google Ads, Content — sab digital marketing ke hissa hain.

Goal

Sahi audience ko, sahi time par, sahi message dikhana — jisse wo customer bane.

Example: Jab aap Instagram par ek shoe ka ad dekhte ho jo aapne pehle Google par search kiya tha — yahi Digital Marketing hai.

02 · WHYDigital Marketing kyu zaroori hai?

Aaj har customer online hai — isliye har business ko digital marketing chahiye, chahe wo bada ho ya chhota.

Reach
Ek chhoti dukaan bhi poore desh ya duniya tak apna product pahuncha sakti hai.
Cost
TV/newspaper ads se kaafi sasta — kam budget mein bhi shuru kar sakte hain.
Tracking
Kitne log ne ad dekha, click kiya, kharida — sab kuch data mein dikhta hai.
Career
SEO Specialist, Social Media Manager jaise roles mein high demand aur growth hai.
Yaad rakho: "Sahi audience tak, kam kharche mein, measurable result ke saath pahunchna" — yahi Digital Marketing ki taakat hai.

03 · WHODigital Marketing kaun karta hai?

Isse koi bhi seekh sakta hai — creativity aur thoda technical samajh ho to kaam kaafi aasan ho jaata hai.

SEO Specialist

Website ko Google par top par lane ka kaam karta hai.

Social Media Manager

Instagram, Facebook jaise platforms par brand handle karta hai.

Performance Marketer

Google Ads, Facebook Ads chalakar sales laata hai.

Content Creator

Video, post, blog jaise content banata hai jo audience ko engage kare.

Industries jo hire karti hain: E-commerce, Startups, Agencies, Real Estate, Education, Healthcare — har business ko digital marketer chahiye.

04 · WHERE & WHENKahan aur kab use hota hai?

Digital Marketing kisi ek platform tak limited nahi — jahan bhi customer online hai, wahan marketing zaroori hai.

Search Engine

Google par SEO aur Ads se dikhna — jab customer khud kuch search kare.

Social Media

Instagram, Facebook, YouTube par brand awareness banana.

Email

Existing customers ko offers aur updates bhejna.

Website

Apna khud ka platform jahan customer detail mein jaan sake.

E-commerce

Amazon, Flipkart jaise platforms par product listing aur ads.

24x7

Digital Marketing kabhi band nahi hoti — raat ko bhi customer ad dekh sakta hai.

05 · HOWHum kaise seekhenge?

Yeh raha hamara roadmap — is order mein hum syllabus cover karenge:

Step 1

SEO

Website ko Google par organically top par lana seekhenge.

Foundation
Step 2

Social Media Marketing

Instagram, Facebook par content aur engagement strategy.

Reach
Step 3

Google & Meta Ads

Paid ads chalana aur budget optimize karna.

Performance
Step 4

Analytics

Google Analytics se result track karke campaign improve karna.

Measurement
Goal: Course ke end tak, khud ek brand ke liye complete digital marketing campaign plan aur run kar sakoge!